The Adobe Experience Platform AI assistant has a conversational interface and can help deliver insights within seconds and create personalised content
Adobe announced today that its generative AI-powered assistant for the Adobe Experience Platform (AEP) is now available to all. The company says the AI assistant has a conversational interface and can help users “automate tasks, simulate outcomes and generate new audiences and journeys.”
First showcased at the company’s annual conference summit in March this year, the AI Assistant can deliver insights within seconds and create personalised content. The company says the AEP apps include Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics.
Some questions the Adobe Experience Platform’s AI Assistant can answer include “How do I build an audience segment?” and “What is an identity map? How often is this audience segment used?”
Adobe says the AI Assistant is not limited to text-based responses but can also help with audience segments and help identify “high-value” customers. It is connected to the company’s AI-powered text-to-image generator Firefly so that emails and web pages can be created.
The AI Assistant can also offer “predictive insights” about customer data based on historical data, including predicting how many conversions to expect from a particular customer segment and even recommending actions in the customer journey.
The Adobe Experience Platform is a real-time customer experience management (CXM) service designed for organisations that want to use massive amounts of customer data for marketing, outreach and promotional purposes. It is used by a wide range of brands like The Coca-Cola Company, Marriott International, General Motors and Real Madrid to name a few.